Brand Guidelines
FEIYU
A minimal standard for consistent use of the flying-fish mark. Monochrome. Precise. No ornament.
Primary — White on Black
Clear space
Replace the placeholder with your official SVG (recommended: inline SVG for perfect scaling).
Primary — Black on White
Clear space
Keep the exact same geometry. Only invert colors.
Correct usage
DO- Monochrome only
- High contrast
- Keep proportions
- Use clear space
Incorrect usage
DON'T- No gradients/shadows
- No stretching/skew
- No recolors
- No extra details
Logo
01- Primary mark: the flying-fish symbol.
- Allowed only in monochrome: black on white / white on black.
- No gradients, shadows, outlines, textures.
Clear space
02- Minimum clear space = 0.5 × head-tip length (X).
- No text / frames / images inside the clear space.
Minimum size
03- Digital: ≥ 24px height.
- Print: ≥ 10mm height.
Incorrect usage
04- Do not stretch, skew, rotate.
- Do not change stroke/shape proportions.
- Do not recolor (no brand color yet).
- Do not add extra details or text inside the mark.
Background
05- Preferred: pure black / pure white.
- Allowed: dark solid backgrounds with high contrast.
- Avoid: low-contrast, busy patterns, gradients.
Icons
06- Favicon: simplified silhouette; centered; generous padding.
- App icon: black rounded square; white mark centered; ≥ 20% padding.
Symbol philosophy
07- Direction · Momentum · Structure · Breakthrough.
- Keep it silent and precise. Less, but inevitable.
Typography (tone)
08- Recommended: Inter / SF Pro / Helvetica Neue / Noto Sans.
- Use uppercase labels + wide tracking for structure headings.
- Avoid decorative typefaces.
IN PROGRESS.